Shenandoah Valley Tourism Partnership Launched

The Shenandoah Valley Tourism Partnership (SVTP) unveiled its new marketing partnership and brand message during an event held at the Shenandoah Valley Regional Airport in May.  The SVTP is a professional collaboration between 13 tourism-forward communities stretching from Winchester to Lexington, whose mission is to promote the Shenandoah Valley as an outstanding year-round destination for visitors from around the world.
The SVTP team worked together with consultants over the span of several years conducting research consisting of online surveys, reviews of Virginia Tourism Corporation research, and recent visitor surveys conducted by local destination marketing organizations. The team compared regional initiatives around the United States for differentiation to create the Today’s Shenandoah Valley brand, campaign, website, and social media presence. The results can be viewed at and on Facebook .
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