Bike the Valley Receives Virginia Tourism Grant

Bicycling in Highland County #7Bike the Valley, a regional marketing program that promotes the Shenandoah Valley as a premier bicycling destination in the eastern United States, was recently awarded a Virginia Tourism Corporation Marketing Leverage Grant totaling $12,500. The funding will be used for rebranding the nearly decade old program and switching the current website to a mobile ready platform. Incorporating data and ┬ácomments gathered from a recent bike survey and economic impact study of the region’s bicycle tourism, the ┬ámarketing upgrades will be designed to better appeal to the needs of visiting cyclists and to grow bicycle and outdoor recreation tourism throughout the region.