Bike the Valley Receives Virginia Tourism Grant

Bicycling in Highland County #7Bike the Valley, a regional marketing program that promotes the Shenandoah Valley as a premier bicycling destination in the eastern United States, was recently awarded a Virginia Tourism Corporation Marketing Leverage Grant totaling $12,500. The funding will be used for rebranding the nearly decade old program and switching the current website to a mobile ready platform. Incorporating data and  comments gathered from a recent bike survey and economic impact study of the region’s bicycle tourism, the  marketing upgrades will be designed to better appeal to the needs of visiting cyclists and to grow bicycle and outdoor recreation tourism throughout the region.